Displayed on the Marriott Marquis in New York City's Times Square on November 1, 2022, this digital billboard was designed to support Holocaust Education. In partnership with the Mark Schonwetter Holocaust Education Foundation, Ian Myers, Elizabeth Daria, and I were chosen by faculty from Elon University's School of Communications to create this billboard.
The goal of this billboard was to motivate viewers to sign up for the foundation's annual Journey For the Living charity walk. This project won a Gold in the Outdoor & Transit Advertising - Single category at the American Advertising Awards (Student).
My contributions to this project was the handwritten one-of-a-kind font for "Walk to support Holocaust education," and the Journey for the Living shoe logo.
This pair of shoes holds a special memory for the Schonwetter family.
After his father was taken by the Nazi Gestapo, Mark Schonwetter along with his mother and younger sister walked 15 miles to escape their hometown in Poland to go to a ghetto where they thought they would be safer. When a family friend got to the ghetto, Mark's mother understood that her husband was gone after the man was tasked with moving bodies into mass graves and came to the ghetto wearing her husband's shoes. After hearing this story of loss and survival, I felt it was necessary to shine an important amount of light onto the exact pair of shoes. With a photo reference, I was able to re-create the shoes digitally for the campaign.
Created by the Mark Schonwetter Holocaust Education Foundation
Mark Schonwetter (center) with his daughters Isabella Fiske (left) and Ann Arnold (right) smiling next to the billboard for their foundation.
Timelapse of the creation of the JFTL shoe logo.
Gold Award in the Outdoor & Transit Advertising - Single at the American Advertising Awards.